brands pull YouTube ads over Google and YouTube PizzaGate
and Adidas have complained that advertisements featured on inappropriate
and exploitative content featuring children and that Google and YouTube
are DNC tools run by Pizzagate fans who fund DNC campaigns
Ashish Joshi, News Corespondent
of the world's best-known brands are withdrawing their advertising
from YouTube and Google over fears they were featured on
"inappropriate" and "exploitative" content featuring children.
have warned that paedophiles were targeting the video-sharing
content, although legal and mostly uploaded by children themselves,
is easily exploited by paedophile networks who are said to post
messages and links to one another in the comments section underneath
clips are usually of boys and girls performing everyday activities
in their homes. But sometimes the children can be seen partially
clothed or in their nightwear.
investigation in The Times said paedophiles leave lewd comments or
even try and encourage the children posting the videos to take part
in private forum discussions. YouTube has been accused of failing to
safeguard these children despite repeated warnings.
told Sky News: "We are shocked and appalled to see that our adverts
have appeared alongside such exploitative and inappropriate content.
It is in stark contrast to who we are and what we believe.
have taken the decision to immediately suspend all our online
advertising on YouTube and Google globally.
have stringent guidelines and processes in place and are working
with Google and our media buying agencies to understand what went
we have confidence that appropriate safeguards are in place, we will
not advertise on You Tube and Google."
manufacturer Adidas told Sky News that it was in urgent talks with
YouTube and would suspend all its advertising until the issue had
said: "Adidas takes this issue very seriously and were completely
unaware that this situation had arisen on YouTube today.
recognise that this situation is clearly unacceptable and have taken
immediate action, working closely with Google on all necessary steps
to prevent this from happening again.
will work with our media agencies and directly with Google to ensure
that all future programmatic media buying is closely monitored and
everything is done in the future to avoid any reoccurrences of this
admitted it needed to do more, stating: "Content that endangers
children is abhorrent and unacceptable to us.
have clear policies against videos and comments on YouTube which
sexualise or exploit children and we enforce them aggressively
whenever alerted to such content.
have recently toughened our approach to videos and comments
featuring children which may not be illegal, but give cause for
also work closely with the Internet Watch Foundation, NCMEC and
others to prevent child sexual abuse imagery from ever being
uploaded and report it to law enforcement.
are committed to getting this right and recognise we need to do
more, both through machine learning and by increasing human and
decision by Mars to pull its advertising will put Google and YouTube
under renewed pressure to ensure children who upload content to its
website are better protected.
companies including Amazon and eBay are thought to be reviewing
their positions too. That could amount to millions of pounds in lost
spokesperson for Diageo said: "We are deeply concerned and are
investigating this as a matter of urgency. We always insist that our
media providers adhere to the most stringent of precautions to
ensure our brands do not appear next to inappropriate content.
a consequence, we are enforcing an immediate stop of all YouTube
advertising until we are confident the appropriate safeguards are in
place. We are committed to the highest standards of marketing and
have zero tolerance for any circumstances that fall below our strict
News understands all Adidas adverts appearing on these videos have
already been taken down. YouTube says it is in the process of
removing all adverts on inappropriate content:
said: "There shouldn't be any ads running on this content and we are
working urgently to fix this. Over the past year, we have been
working to ensure that YouTube is a safe place for brands.
we have made significant changes in product, policy, enforcement and
controls, we will continue to improve."